What it produces, above all, are its own gravediggers.

1.       Future Media/Art should not refer to those works or products by new media artists that can easily be placed in existing historical narratives and thus can easily be institutionalized. It should not be placed in galleries and museums, instead it belongs in the hands and eyes of billions of ordinary citizens around the globe. It exists in the flow of signals, in the dissemination of information, and in the mind of billions of anonymous users.

 

2.       Future Media/Art should not become an academic discipline nor an artistic specialization, and absolutely not a form of professional knowledge, and it should not become a circle of artists and their followers. Future Media/Art is an event that is inconsistent with the narrative of art history, and its existence is based on mediatization and sociality. The event of New Media/Art doesn't occur because Art as such has acquired or utilized the technology of new media and new tools but because the radicality of the new technical medium and everyday life has transcended artistic radicality itself. Alternatively, the recoil of Art from its previous predicament has, via the technical nascency of new media, given rise to New Media/Art and its eventual impulses. As such, this Media/Art is forced into existence by conflicts.

 

3.       If contemporary art is only (con-)temporary, then Future Media/Art is that emerging new Art that has not yet been defined. It doesn't count on any novel media or advanced technologies for creativity. The current New Media/Art and Science and Technology Art have been technologizing science while mediatizing science and technology and instrumentalizing media. This process is rudimentary from the point of view of ideology and nothing more than a pathology of the current technological landscape.

 

4.       What are New Media? New Media are our era's cutting-edge message and therefore unknown to us. The media are the message, and only the newest content, the most radical message is able to become the media. The mission of Future Media/Art is not to express oneself artistically via existing new media, but to artistically create new media. These new media themselves constitute the content or message of Future Media/Art. Future Media/Art has to make the medium in our hands the most strident and radical content, thereby resisting the control and seduction of new media and new technologies.

 

5.       In the most immediate application scenarios of big data and artificial intelligence, Amazon, Taobao and JD have offered countless recommendations and facilities. These facilities are not only baits stimulating consumption but also a deviation and narrowing of our selfness. Through the synergy of big data and artificial intelligence, our preferences are enhanced and our desires amplified. The deciphering that new technologies impose on us is a super traceable construct. It is believed that the definition created by Alibaba for each Taobao user could include up to thousands of tags. This implies that it knows your desires, needs, purposes and impulses better than you do. This is however merely your digital existence and a kind of “revealed preference” exported by the probabilistic algorithm.

 

6.       One will always get what she/he wants to see through Facebook, Twitter and Wechat. Social media build a “consensual” environment making everyone involved feel comfortable, a tiny self-referring and self-reproducing world. This tiny world could already be regarded as an embryo for Matrix. We are “personalized” by We Media's self-datalization and “de-socialized” by the networking interaction of “Moments” and “Economics of Crowdfunding.” We are trapped by “functional stupidity,” numbness towards automation, Internet isolation and melancholy brought about by increasingly automatic and convenient service systems…

 

7.       While big data and artificial intelligence classify human groups in an infinitely sophisticated manner and accurately position them, humanity's sociality and sociability have been highly weakened within their in-depth layers. The global connection of millions of netizens mobilized by Internet has merely created a “frozen public sphere” where hundreds of millions of members of the “Useless Majority” constantly make themselves heard. This is a subject even more alarming than populism, which is the key issue facing the current new politics and the primary issue of Future Media/Art as well.

 

8.       What has emerged along with social media is a more segmented perception and a more spectacularised being, or a more in-depth and more comprehensive biopolitical governance. This is our digital being. This is an emerging Matrix imperial system. What this empire represents is not merely ideology–governance technologies but also ways of living–ways of knowing; from software to hardware, from coding to governing, it penetrates social texture and biopolitics, shaping people's behavioral habitus and ways of dreaming, desire mechanism and emotional structure.

 

9.       Within the spectacularised society of new media, our most intense pleasure and morals are always inevitably related to the “big Other” who has been watching what we speak, what we think, and what we do. Today, the “big Other” is no longer the superior Big Brother standing above, nor is he the obscure and sublime object of ideology, it is the technological prosthesis that we ceaselessly rely on, caress, and become addicted to. When we require Google or Baidu GPS system to accurately locate us, we are already willingly disclosing our destination and trajectory. In this way, new media, on the one hand, enables us to escape from visible sovereigns, while on the other hand, place us inside the invisible panopticon. In this dilemma, what ought Future Media/Art to do?

 

10.     Since the network of technology–information–capital–rights has already created an omnipotent global governance, the forms and subjects of governing and oppressing have changed and become more invisible. Both the global network and the apparatus governing and oppressing us have become invisible. We are not fighting against a “Centre” external to us nor resisting the imaginary wall restricting and banishing us for we don't have a clearly identified enemy anymore. The boundaries between companies, such as Facebook, Google and Alibaba, and society have been increasingly blurred. Nothing is beyond the global governing apparatus that they have constructed while they have been so integrated into society that they are successfully disguising themselves as society itself. Oppression and exploitation have become part of ourselves and incorporated into day-to-day lives where we find ourselves and that we enjoy, forcing us to make choices—to either willingly surrender freedom or have to combat our selfness and emotional and desiring mechanisms.

 

11.     The predicament of new media is that of our new politics. The digitization that has driven the development of new media is an ever more pervasive, ubiquitous, and rigid form of automated writing, which is also a further imprisonment of humankind by new technologies. The 21st century is the one of final confrontation between humankind and digital humanity. Future Media/Art is the strategic weapon allowing People's free union to struggle with sovereign surveillance.

 

12.     The essential issue of the current biopolitics is no longer oppression but replacement. The transition from oppression to replacement consists in replacing and suppressing your organs with prostheses—it is these pre-produced prostheses that disable us instead of replacing absent organs. The novel governing of global capitalism, which follows the replacing logic of consumerist politics, doesn't necessitate oppression or exploitation anymore: if you wish to have social revolution, it will give you social movement instead; if you wish to have socialism, it will give you the new left in return; if you ask for the freedom of development for life, you will get the freedom for exchange in the free market; if you want freedom of the media, you'll get the so-called “We Media;” if you call for solidarity of the people, you'll have social network; you are supposed to become a producer, but naturally become a consumer in the end; you want to be a fighter, but only to become an actor…

 

13.     Social media, acclaimed as new media, is actually anti-social since they are constantly dividing us. It commercializes our concerns and interactions; it commodifies our personal concerns, co-presence, and interactions of “the common;” it is a form of self-spectacularization, and a consumption of the affection of “the common.” The real sociality of media should be to thoroughly facilitate interactions and circulations of beliefs and affections among members of society, in order to form social perception or common conscience making possible new forms of action, which in turn give rise to new social progress. To achieve this sociality, we must truly transform social media into media of society. For this, we must first transform social media into new media.

 

14.     For truly transforming the consumerist and hedonist social media into media of society, it is necessary to politico-economically reshape these media. For this it is first of all inevitable to emphasize the counterbalance between the consuming impulse and contributing impulse within our libido circle. Future Media/Art commits to helping everyone achieve this counterbalance and balance between consumption and contribution. Future Media/Art must therefore be open sourced. Open sourcing doesn't only consist in users' contributions or active participation in the design. In the process of open sourcing, an equilibrium between consumption and contribution is attained. Open Sourcing implies sharing but goes beyond sharing. Only through such attitude and manner, may we be able to obstruct "hypermass" and "herdification,” to oppose the social media that block our openness and togetherness as well as the psychological disconnection between designers and users caused by this block.

 

15.     Open-sourced Future Media/Art is transnational and classless. It should strive to fulfill the promise that had been made countless times in the Western art history of the 20th century, according to which everyone is capable of becoming an artist. One can deduce from this proposition that: every viewer can be transformed into an artist; every reader can be transformed into a writer; every consumer can be transformed into a producer. Today, new media being in our hands, through these media, anyone, everyone, and all of us can create art and step into the “artistic moment” of life. Future Media/Art is spectators' artistic self-empowerment. For this reason, it is not an art of fetishism anymore and must be an art for the people, for production, and for emancipation.

 

16.     We ought to be cautious about media studies using approaches of sociology, cultural studies and communication studies. We should attempt to create our research paths beyond these disciplines. The theories of Future Media are those of new technologies and constitute the politico-economics regarding technologies and information. The critique of Future Media/Art ought to draw on this kind of theories. The fundamental difficulty in creating theories for new media is the one that the current humanities face in understanding technological science: the latest media themselves have made a powerful theory; observations and descriptions using approaches of social sciences and hermeneutic understanding are way less powerful than “software analyses.” In response to the true new media, a new kind of humanities is needed to build our new theories of perception and critique.

 

17.     The drone strategy and all relevant components within the US global military presence are the price paid by our era of new media. We are repeatedly surprised that—enemies always act more quickly than we do! We ought to counterattack more swiftly. It is necessary to find solutions immediately to resist overseeing and manipulating systems which make a whole with new media. This cause is as important as the fights against the Vietnam War and excess carbon dioxide emission. The primary mission of Future Media/Art is therefore to fight from within by being at the cutting edge of technologies so as to destroy their ramparts more efficiently; to create art within the new system of media technologies and reverse the system by spontaneously becoming its traitors and destroyers.

 

18.     Another mission of Future Media/Art is to employ new gatherings to go against “hypermass,” against the “herdification” where everybody is neglected. In order to oppose “herdification,” we need to join forces like wolves which act collectively in the snow! Future Media/Art must drive people out of the bubble of social media and the empty and easily institutionalized public space to embrace more shared objects, create more common features and move more steadily towards public and shared spaces.

 

19.     The aim of Future Media/Art is to take possession of the techno-capital of new media; to invent a media-weapon belonging to the public; to destruct the aesthetic-political perspectives and spectacle capital devices that contemporary capitalism constructed; to create a core theatre leading to public connectivity and self-liberation. In order to achieve these, the current media and art are far from being sufficient. Therefore we would need to remediatize and resocialize current media and art, and to produce in this process a Future Media/Art as a kind of media of society, developing a people's “public” creativity.

 

20.     The future media artists, let us put aside our ever-changing form of vanity, put aside the illusion of success, put aside the burden of self-recognition through our own historicization, put aside the old venues of gallery-biennale-art fair-museum, put aside the old props of contemporary art. Let us dive into the front line of ordinary life. Let us explore the new media/art that is public and belongs to people's everyday life. Let us use media/art actions embodying the spirits of equality, sharing, creative passion, and a fighting will to resist the deceitful compartmentalization of sensibility, the exploitation of spectacle-capitalism, and the domination of biopolitics. Let us rebuild our sensitivity, reinvent our language, in order to artistically create new media leading to an equality of sensibility.

 

(Since the Future Media/Art ought to be open-sourced, this manifesto, which everyone has a right to define, use, alter and abolish, is open-sourced as well.)